Your development strategy covers how you intend to become a major success. The development strategy explains the process by which your company intends to:

– Overcome barriers to entry
– Raise awareness of your product
– Create demand for your product
– Sustain a presence in the marketRAISING AWARENESS AND CREATING DEMAND

Your development strategy should discuss how you intend to establish a presence in your target market. Development can occur through several different methods, including:
– Distribution of free samples
– Public product demonstrations
– Reviews in trade periodicals
– Traditional advertising campaigns
– Viral marketing efforts

If you have developed customer profiles, it may be a good idea to discuss how your development strategy takes the purchasing patterns of your target customers into account.


Everything you find here is designed to help you write a better business plan. Take what you like, ignore what you do not. The most important thing to remember is that there is no single “right way” to write a business plan.