Development Strategy

Your development strategy covers how you intend to become a major success. The development strategy explains the process by which your company intends to:

– Overcome barriers to entry
– Raise awareness of your product
– Create demand for your product
– Sustain a presence in the market

RAISING AWARENESS AND CREATING DEMAND

Your development strategy should discuss how you intend to establish a presence in your target market. Development can occur through several different methods, including:

– Distribution of free samples
– Public product demonstrations
– Reviews in trade periodicals
– Traditional advertising campaigns
– Viral marketing efforts

If you have developed customer profiles, it may be a good idea to discuss how your development strategy takes the purchasing patterns of your target customers into account.

IF YOU REMEMBER ANYTHING, REMEMBER THIS…

Everything you find here is designed to help you write a better business plan. Take what you like, ignore what you do not. The most important thing to remember is that there is no single “right way” to write a business plan.